MarketingProfs educational content director Kerry O’Shea Gorgone kicked off an insightful #MPB2B Forum 2020 session with our CEO Lee Odden exploring B2B influencer marketing, “ New Research: How to be Successful With Influencer Marketing .” Lee began by explaining that when it comes to B2B influencer marketing, to create and maintain a successful program you’ve got to do the hard work and be smart about it , and set about to demystify some of the lesser-known aspects of B2B influencer marketing by sharing what he’s learned from having been deeply involved with the practice for the past eight years. Let’s take a look at the new B2B influencer marketing research Lee explored in his insightful MarketingProfs B2B Forum #MPB2B 2020 session

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7 Keys To Successful B2B Influencer Marketing: New Research From Lee Odden at #MPB2B

Tags: b2b influencer marketing, b2b marketing, influencer marketing, lee-odden, marketingprofs b2b forum, mpb2b, SEO

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